Best Tips and Tactics to Optimize your App Store

There are enormous apps available in android and iphone’s app store which is being used by the billions of smartphone users worldwide. The progress of designing the apps in different fields is continually going on.

If you are a developer and trying to get your app to be noticed and want to stand out among the competitors and to rank well in an app store searches, it requires strong App store optimization strategies to be used for both google play and iOS app store.

Before knowing the ASO Strategies, first of all, let’s get some introduction about App Store Optimization.

What is ASO?

With Search Engine Optimization, Internet marketers get rank the websites or the businesses on the top pages of Google search results. Just same as that, app developers must make use of App Store optimization techniques and strategies to get rank their apps on the top results. This optimization is known as app store SEO. There are some true algorithms for ranking available for SEO but unfortunately it is missed in case of app store optimization and can change regularly. If proper app store optimization of your apps could be done in the proper way, your app could be seen by number of people and receive more downloads.

Google play store vs apple app store

To improve the App Store Optimization to both Google Play and iOS App Store, follow these steps mentioned below:

Use of strong and relevant Title: 

A good title not only reveals what exactly your app does to the prospective users but also helps in improving the ranking of the app. The title should include main keyword that perfectly matches with your type of business.
Apple App Store provides you 255 characters for your title and Google Play store gives you only 30 characters. So in apple app store, you are able to write the unique, descriptive and keyword rich title that will surely help your app to rank high. In fact, it is possible to add the subtitle with a relevant keyword along with the title and help you to establish market share as well.
On the other hand, titles are handled a bit differently in the Google play store. Title should be concised due to less characters availability. So the keywords will be covered in the description part in case
of Google play store.

Keyword Research:

MobileDevHQ and The Tool are a couple of App Store Optimization tools that’ll help find the best App Store keywords for your app. Take a look on the top competitor App and choose out the best keywords that the people are searching out the most and place them in your list. App Store Optimization tool “Sensor Tower” will help you in evaluating the best keywords.

Describe Your App Well.

The page within the app store and the app description is the integral part of app store optimization strategies. The app Description should include the content as same like the website landing page. Your app description should provide the answers to below mentioned questions to the users:

What does your app do?
What problem does it solve?
How will it make the buyer’s life easier?
Why is it worth the price?

Intelligent Use of Keywords

Keywords are the important factor in ASO like in SEO. Like the app title usage, The handling of keywords get differs from google play store to iOS app store. Keywords are to be used very wisely in case of iOS app store as it gives only 100 characters limit for all the keywords whereas Google play store has no specific keyword field but provides you the app description searchable and have 4000 characters to work with.

Note: Keyword Stuffing will result in app penalized. So be careful not to overdo the use of keywords in the description.

Use High Quality Screenshots:

The look of your app store page matters a lot to decide whether to download the app or not. The decision of a user totally depend upon the appearance of your app page. The perfectly described app and high quality app store screenshots are the influential factors to convince someone to download it. The screenshots include the most engaging parts of your app and should be placed step wise. There are a number of tools available to help you create app screenshots that look great, such as Figma,  MockUPhone, and AppLaunchpad.

Pick the Right Category:

Picking up the correct category not only help the users who are probing app via category but it will help your app to rank high. If in case a condition arrives that your app is acceptable in more than one categories, then in such conditions, you have to choose the category with lowest competitions and lower number of estimated app worth. A wrong categorized app will lead your app to trouble and Apple provides the rejection stamp and in Google play, users can report violations for review. In both the cases, App can be penalized and de-rank.

Add an App Preview Video:

Half of the internet audience watch videos online over the smartphones instead of laptops and desktops. The noticeable part is that people used to view the video on auto play with muted audio. So video should contain the text overlays to explain the pertinent features of your app. iOS app store allows you to upload 30 seconds long video to showcase the benefit of your app.

Embolden Positive Reviews:

The great user experience creates a huge impact on app store optimization. If a user is happy to have your app in his smartphone and keep using it in daily routine, will surely provide the glowing review over the app store page.

Another methods to get the app store reviews:

Encourage users through word of mouth to leave positive review about your app.

Sending Push notification to encourage user to review your App. (with prior permission)

Pop up notification asking to leave the review about the app

Focus on Icon Design:

The app icon is the first visual impression and is a crucial part of app store optimization. It is same as judging a book by its cover but its true! So it is mandatory to choose the icon carefully. In fact more than one icon variants should be tested before launch. App icons should be engaging, eye-catchy and clearly depicts your app category and also should be unique from competitors.

Use App Store Analytics:

The performance of web page marketing is done with the help of Google Analytics. Same as that, there are number of app store analytics tools to analyse and measure the performance of mobile marketing strategy.

Some of the app store analytics tools are named:



Sensor Tower




These tools will provide you useful data related to your app with which you are able to improve ranking of your app and also show what wrong parameters that you are using and de-ranking your app.

Re-evaluate Regularly:

After some weeks, if your app is not ranking well, change out some parameters that impacts your app improvements. But change the parameters one at a time and wait for a week and then check if there’s any impact over the ranking and then change another. It will give you an idea about what initial problem is and you will not repeat the same mistake over again.

If you will follow these steps, you stand a good chance of improving the ASO of your app and standing out among the millions of apps on both of the major app stores.

Top Reasons to Choose Xamarin to Build Cross Platform Mobile Apps

As mobile app development has become the necessity for every enterprise. However, it is quite difficult to choose and decide the best mobile application development platform among native and cross-platform apps. So choosing the best is a challenging task.

According to various reports, It is seen that out of 100, 80 to 85 percent enterprises love to build applications supporting multiple platforms and latest mobile application development technologies.

Build Cross Platform Mobile Apps - Xamarin

Top major reasons to choose Xamarin to build cross platform mobile apps are:

Open Source Platform and Flexible to choose Components:

Components store in Xamarin is a great value adds that provides cross-platform libraries, UI controls and third party web services for developers. Xamarin provide liberty to use these components based on the requirements.

Short Development Timeline:

Xamarin app development provides comparatively simplified way of sharing code across multiple mobile application development platforms and hence takes lesser time to build best cross platform mobile development.

Standardized UI Controls:

Apps built with Xamarin provide an amended experience to the users. With these standardized UI controls, there is no need to add any extra plugins and is the best way to build cross platform mobile apps.

SDK Integrated:

It is quite easy to add new features by the Xamarin developer in cross platform mobile app development and the auto updates are reflected immediately on the Operating system.

Simpler and Faster Testing Process:

Normally the process of testing a cross platform apps is long and mind-numbing but the Xamarin TestCloud allows the applications to be automatically tested on the cloud that makes the testing process more simpler, more shorter and very faster and Xamarin developer can test the health of the app using Xamarin Insights.

Cost Effective:

Writing code once and use it on variant platforms makes the Xamarin Mobile App Development cost-effective. Xamarin make use of C# codebase to allow code sharing across multiple platforms and testing across various platforms you choose to develop for. As a result, single code base reduces costs for addition of new feature and support.

Native Performance:

An object oriented programming language – C# coding being done in Xamarin, allows you to connect with the diverse device features like microphones and camera that is the best pros of this cross platform.

Offline Availability:

Offline usability is one of the best features of an app that are needed in this highly competitive market for enhancing the user convenience and provides effective and better solution to every application. At the remote location where low internet connection prevails, the cloud feature for reliable data synchronization in Xamarin helps you to use application offline.

Why React Native is in Trend for Building Mobile Applications?

Year by year, there have been huge advancements in the field of technology in the bygone decades and more people are serving internet on mobile devices rather than on their desktops. However, only a few sectors have witnessed unparalleled growth; out of which is the mobile app development industry. In this digital era, everybody needs quick information and in the recent time, many of the businesses want to give an improved mobile application experience to their users.

It has been observed according to statistics, by the year 2020, mobile apps are predicted to generate $188.9 billion in global revenue via app stores and in-app advertising. These can be the great reasons for you to ponder about building a mobile app for the better growth of your business.


Benefits of React Native JS Library

Now the next question that arises in our mind is that how can we reach the new audience with a mobile app and which speculating technology to choose.

The users also require apps that offer unblemished performance, smooth navigation, as well as aesthetically appeal. The growing demand for superior, faster, and more innovative apps has led to the urgency to meet the criteria. But the high performing and quality native applications are a bit time consuming to build. So there are so many mobile app development frameworks available that provides faster deployment with a slight impact on the performance and React Native is one of the enhanced technology to build revolutionary mobile applications and keep in-sync with the demand. In this Blog, we will discuss why you should prefer React native for your business mobile app development.

React Native – React (a JavaScript library) + Native (mobile Application type) is exhibited by Facebook in 2015 but released to the public in 2016, which is a cross-platform mobile app development framework used to develop native apps that make code readable for both Android and iOS. The main purpose of React Native is to bring the power of reacting to native mobile application development and is the native version of the JavaScript library.

Some specific reasons to choose React Native for Mobile App Development:

Offers Cross-Platform Compatibility

React Native was initially introduced for iOS but owing to its super abilities and features, Facebook developed its support for Android as well. Now, the majority of React Native applications are cross-platform, which entails that developers can use the same code for developing both Android and iOS applications and thus results in the same performance outcome without any additional cost and also shortens the development process.

Low Development Cost and Time Constraints

Within no time you will be able to design a mobile application for your kind of business with the help of React Native. Money is the most significant factor for which you are concerned about to while the start of your business. Every startup wants the faster returns to subsist in the tech savvy market. With react Native, you can embed native code conveniently, when necessary, to impart a more platform-specific authenticity to your app. This saves the development cost to at least 30% considerably, as well as reduce time otherwise spent writing two codes and teams of developers to pay. So the big reason to hire react native developer is building an app in react native will save your time and money to build mobile apps on multiple platforms.

Sharing a Single Code Base

One of the biggest benefits of React Native is the fact that it allows for building a single app and releasing it for both Android and iOS. Front end code can be shared between iOS and android. Moreover, if you have already built a website in React JS, then in that case also, you are able to reuse the existing code.

Live Reload Feature

The Live reload feature available in react native allows you to instantaneously get the outcome of the recent change that you have made to the code. The developer can keep running the app while implementing new versions. The changes will be instant visible without saving the code. The basic idea behind hot reloading is that you couldn’t lose any of your state and able to inject new versions of the file during the run time.

Improve Customer Experience and Efficiency

React Native app guarantees speed and agility for the mobile apps with responsiveness and a great native app based user experience. This platform also brings efficiency and portability of web app development to the smartphone and also speed up your development time in a number of ways. The React native development framework can interface with the third-party plugins so as to use the device’s functionalities.

Handled Complex Business Logics

Facebook uses this framework to handle out the complex business logics about diverse currencies, time zones and date/time conventions.

React Native Open Source Update 0.59 – The Latest Version

React Native has a recent update React native 0.59 in which highly awaited changes has been made in the technology.

Features of React Native 0.59

Powerful React Hooks

The basic idea to implement this new feature in React Native is that it allows to use react state and components life-cycle methods behavior in functional components without writing the class. Hooks does not work at all with classes. In straight words, Hooks are created to reuse the stateful behavior between different functional react components. React provides two built in hooks i.e. useState and useEffect.

Java Script Core upgrade and 64 bit Support for Android

React Native uses JSC to power your application and supports the developers to use JavaScript for android and iOS securely. This feature comes up with 64 bit support.

Enhancements in CLI

This upgrade comes up with the CLI (Command Line Interface) improvements. In the earlier versions, the feature of CLI comprises of various issues and there was a lack of support from the official platform. In React Native 0.59, The tools of Command Line Interface have been moved to the new repository with the number of improvements.

Introduce “Inline Requires” Features

The inline requires feature in React Native 0.59 helps in easily identifying the components to be selected at the time of starting the app. This feature lets the developers to load the resources whenever needed in the case of lazy loading. In the apps, The developers now have the option to load resources in the conditions where they are required to avoid the slowing down of the app launch.

Challenges Faced while Building Cross-Platform Apps With Xamarin

Xamarin is the excellent idea or the time efficient tool which is used to build applications for different operating systems and hence overcomes cross-platform development difficulties. Here are the challenges being faced by the Xamarin Forms Developer while building apps with Xamarin:

WPF Platform Setup Challenge

To set up WPF Platform is the most infuriating challenge a Xamarin Forms beginner can face. You launch your IDE, Select Xamarin.Forms project template, but sometimes you can’t run it immediately. This is either due to NUGET packages which are not restored or packages which need to be updated. If you face this issue, the first thing to do is to restore all your nugget packages for the solution and update if need be.

Specified Platform The XAML or the code.

When you are a Xamarin. Forms beginner, and new to .Net development tool, you can get very confused in the beginning. XAML is a markup language used to build user interfaces in .Net apps. You have the choice to build user interfaces either with XAML or with C# code and you may ask yourself if you should use XAML the answer is YES you should. Using XAML allows you to better separate UI code from code logic, and is a better choice when you will implement MVVM.

Where is the designer?

If you have previously worked on mobile development platform like Android or UWP, it is required to have a designer where you drag and drop views. But in Xamarin Forms, there is no requirement of such designer at least not yet. This can seem weird at first and even frustrating. There are some paid solutions for Xaml previewing. I already tried Gorilla Player XAML Live Preview but that was not working for .Net Standard. Finally, I found LiveXaml. Works better than others. Great tool, response is extremely quick. It’s very useful when you want to see the change both on IOS and Android platform at the same time.

Compiling and Running the App.

After restoring packages, in some circumstances, you may find difficulties in compiling and running your app. This bug arises because of platform specific packages that are needed to run the application. For example, after restoring nugget packages, you may face bugs like missing package Xamarin.Android.Support.Design or any other Xamarin.Forms supporting package dispute. Your IDE may complain about Missing References to Dependencies or Packages which are actually PRESENT in your solution or, after running your app, it immediately closes. All of these issues and a lot more will hinder compilation.

Sometimes we have to clean and rebuild the solution again and again to deploy the code. It is such a painful task of cleaning the solution often or deleting the bin and obj folder to remove the cached things and compiling again to rebuild the fresh code.

Dealing with Unhandled Exceptions

Catching unhandled exceptions in Xamarin are quite painful. A mobile application should never exit unexpectedly. That’s why you have to catch unhandled and unobserved task exceptions app-wide. Things are not always what they seem! When an unhandled exception occurs, typically Android will be destroying the process.

Android application using Microsoft Azure cognitive Services


Android application using Microsoft Azure cognitive Services

As per my previous blog related to Azure Cognitive Services, I have extended this article with practical example using Microsoft Azure vision API for Face detection. I have developed a simple application in Android. Which helps to detect user face from an image and can able to tell person’s Age, Gender and if person wears glasses or not.

On technical note, I have used Picasso to load the image from url as third party library. Firebase storage is used to store the uploaded image. Upload image’s api is called which upload the image to the firebase.

There is Getdata method that is called to get the face characteristics as mentioned like, Age, Gender and Glasses. The code can also detect the face in pic and draw rectangle outside it in red color line.

This is the opening screen in the app. In this we have two buttons choose and upload. We can choose the image from the gallery and then uploading it will use the firebase storage. After successful uploading of the image the activity will move to the next screen. The image will also be seen on the imageview in this screen.

We should have azure subscription for generating subscription key for Face API, you can get Microsoft Azure free account from here.

Here the Microsoft azure api  is called, if the response is 200 i.e ok then in the textview (light blue) the gender, age and glasses will get displayed, from the respective responses.

I have also added a toast if there is no face detected in the pic, it will have when we have IndexOutofBoundException. Which states that no face is detected in the pic.

Please find the source code from my git repo.


1.       Android studio

2.       Firebase storage account

3.       Microsoft Azure Subscription

Xamarin, React, React Native

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